Two-thirds of crowdfunding campaigns fail. (A big problem when your organization relies on fundraising.)
Create a perfect storm.
Charidy’s Jess Quarello, Customer Success Manager, and Miriam Brosseau, Director of Marketing, recently hosted a conversation about what it takes to pull off a high-energy, high-urgency, high-impact Charidy campaign.
Those that are most successful come to the table with at least two of the following four qualities:
- A strong brand narrative
- Ability to orchestrate effective marketing
- Strong leadership
- Valuable social equity
Through the conversation, Jess and Miriam looked at each of these qualities, examined case studies of organizations that demonstrated them well, and discussed how a campaign can become like real-world, actionable learning and help organizations get stronger in the areas where they may be weaker coming in.
Take a look at the slides and playback here and consider: is your organization ready to create its own fundraising perfect storm?
Ready to get started? Click here to book a conversation with Jess and begin writing your organization’s success story today.